Financial Fitness has been an absolute game-changer for my financial well-being! They provided expert guidance and tailored solutions that perfectly fit my unique financial goals. From managing my investments to creating a comprehensive retirement plan, their team displayed professionalism and a genuine commitment to my success. Thanks to Financial Fitness, I now feel empowered and in control of my financial future. I highly recommend their services to anyone seeking financial stability and prosperity.”
– Sarah M., satisfied client




We understand that clients would like to optimise the amount of short-term risk they are prepared to take with the highest long-term reward. We sincerely believe that the first objective should be ‘defense’ (don’t lose money) followed by an appropriate amount of ‘attack’ (making appropriate returns). Initially, our clients are often risk-averse whilst requesting double-digit returns. Over time and via practical demonstration of results, we have shown our clients that, while short-term results are hard to predict, long-term results are much more predictable. Predictable, so long as we ensure the correct appointment and monitoring of asset managers.
Many people are averse to simplification because they feel that detail is central to understanding. This trait, however, blinds most private investors to the fact that we only have four asset classes to choose from: stocks, bonds, property and cash. This simple fact is hidden in plain sight because of the vast number of investment houses and their bespoke offerings to you, the private investor. In South Africa we have over 60 asset managers vying for your attention; throughout the world there are thousands of registered investment managers. This overwhelming range of choices is one reason why many people simply leave their money in a bank and miss out on the returns they could have achieved.


To offer a comprehensive suite of investment options we have partnered with a hand-picked group of local and international financial service providers. Large household name managers are teamed with small boutique managers to utilise the best investment talent our industry has to offer. Then, to continually improve upon our advice and fund management, we employ state-of-the-art software tools from associates like Portfolio Metrix, Investec, Momentum Wealth and Glacier.
Through our continual practice of this art and science our clients have earned steady and consistent inflation-beating returns. While it may seem hard for you to believe (given the hype that financial news networks pump out each day) long-term real returns have become fairly predictable. Real returns are the percentage by which your annual investment growth beats inflation.
Growth rates of 1-7% above inflation can confidently be targeted, over periods of eight years and longer when mixed with the essential ingredient of patience. Sadly, due to the lack of investment education and financial advice, most people will never realise how wealthy they could have become. It is mathematically provable that most middle-income individuals – who will work for 40 years – could become financial independent long before retirement. However, the majority will not. Financial freedom is available if you want it. Let’s work on that idea together. Contact us now for a free introductory workshop that will change your wealth prospects forever.

Advent has one of the world’s largest and most experienced private equity teams, with more than 170 investment professionals across four continents.
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